Be brilliant at the basics.
You’re entrusting us with very important aspects of your life. We will work to get everything right from the very big to the very small.
We do what we say we’re going to do.
We strive to let nothing slip through the cracks. If we commit to something, consider it done.
Be honest, be supportive.
I will be the first to tell you if what you’re planning is a bad idea. Sugar coating helps no one.
Clear communication.
No industry jargon, no technical terms. You’re hiring us to cut through that noise. We won’t add to it.